Reading Cooperative Bank
Reading Cooperative Bank
Reading Cooperative Bank
As RCB’s long-term Agency of Record, Stirling Brandworks played a key role in elevating their brand through campaigns, product marketing, and ongoing digital and print communications. I led the design evolution by simplifying the logo, broadening the color palette, and applying the refreshed branding across all touchpoints while maintaining RCB’s commitment to community and banking for all.
As RCB’s long-term Agency of Record, Stirling Brandworks played a key role in elevating their brand through campaigns, product marketing, and ongoing digital and print communications. I led the design evolution by simplifying the logo, broadening the color palette, and applying the refreshed branding across all touchpoints while maintaining RCB’s commitment to community and banking for all.
As RCB’s long-term Agency of Record, Stirling Brandworks played a key role in elevating their brand through campaigns, product marketing, and ongoing digital and print communications. I led the design evolution by simplifying the logo, broadening the color palette, and applying the refreshed branding across all touchpoints while maintaining RCB’s commitment to community and banking for all.
CREDITS
Thomas Stirling, Strategy Jared Laham, Creative Direction Cassie Ferreira, Art Direction & Design
Real People Bank Here.
Real People Bank Here.
Real People Bank Here.
Stirling’s first brand awareness campaign with RCB, “Real People Bank Here,” aimed to connect with underbanked communities, young professionals, small business owners, and baby boomers across Middlesex County, MA.
To understand the audience, our Stirling Street Team visited target communities to interview people about their banking habits and financial concerns. These real stories shaped the bilingual campaign’s messaging, addressing financial insecurities and reinforcing that RCB is here to support everyone in achieving their financial goals, regardless of status.
Credits:
Thomas Stirling, Strategy
Michael Shaughnessy, ECD
Cassie Ferreira, AD
Steven Schloss, Video/Photo
Stirling’s first brand awareness campaign with RCB, “Real People Bank Here,” aimed to connect with underbanked communities, young professionals, small business owners, and baby boomers across Middlesex County, MA.
To understand the audience, our Stirling Street Team visited target communities to interview people about their banking habits and financial concerns. These real stories shaped the bilingual campaign’s messaging, addressing financial insecurities and reinforcing that RCB is here to support everyone in achieving their financial goals, regardless of status.
Credits:
Thomas Stirling, Strategy
Michael Shaughnessy, ECD
Cassie Ferreira, AD
Steven Schloss, Video/Photo
© Cassie Ferreira Design, LLC.