Quit the Old Way of Working
Art Direction Print/Digital Design
2024 • STIRLING BRANDWORKS
Michael Shaughnessy, Creative Direction
Mary Grace Cronin, Production
Waypoint Interactive’s flagship product, Navigating Life® is revolutionizing the human services industry through digital data collection and private social networking.
The “Quit the Old Way of Working” awareness campaign pushed the boundaries of conventional human services advertising with an Office Space-inspired production that takes the routine office tasks of human services professionals and burns them to the ground - quite literally.
(yes, we obtained a fire permit, and yes, the police still showed up and almost ruined the shot.)