The Breakup Kit

The Breakup Kit

Ever feel stuck in a relationship… with your agency? The Breakup Kit was our satirical direct-mail stunt designed to give brands a lighthearted nudge to move on. We created a classic “post-breakup” care box and paired it with a short promo video aimed at C-suite leaders who might be settling for less than they deserve.

Ever feel stuck in a relationship… with your agency? The Breakup Kit was our satirical direct-mail stunt designed to give brands a lighthearted nudge to move on. We created a classic “post-breakup” care box and paired it with a short promo video aimed at C-suite leaders who might be settling for less than they deserve.

TEAM

Thomas Stirling, Strategy Michael Shaughnessy, ECD Cassie Ferreira, Art Direction Mary Grace Cronin, Video/Photo

Whoever said direct mail is dead... you're wrong.

We sent the actual kits to a select list of companies as a fun, unexpected way to spark conversations — and it worked. The campaign grabbed attention and directly led to multiple new projects. I mean, how could you ignore something like this landing on your desk?

We sent the actual kits to a select list of companies as a fun, unexpected way to spark conversations — and it worked. The campaign grabbed attention and directly led to multiple new projects. I mean, how could you ignore something like this landing on your desk?

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