Hood
Hood
Hood
Hood is a classic household brand we all know, but the real “goodness” comes from their people and their manufacturing technology. They needed a modern manufacturing and careers site that could attract private-label and branded partners, showcase their R&D capabilities, and appeal to top job candidates. Their previous site didn’t reflect the information architecture or quality standard they’re known for: Better Than Good. I led the UX/UI overhaul and shaped the visual direction for the photo and video shoots to create a “Better Than Good” digital experience that celebrates the people and technology behind the legacy brand.
Hood is a classic household brand we all know, but the real “goodness” comes from their people and their manufacturing technology. They needed a modern manufacturing and careers site that could attract private-label and branded partners, showcase their R&D capabilities, and appeal to top job candidates. Their previous site didn’t reflect the information architecture or quality standard they’re known for: Better Than Good. I led the UX/UI overhaul and shaped the visual direction for the photo and video shoots to create a “Better Than Good” digital experience that celebrates the people and technology behind the legacy brand.
Hood is a classic household brand we all know, but the real “goodness” comes from their people and their manufacturing technology. They needed a modern manufacturing and careers site that could attract private-label and branded partners, showcase their R&D capabilities, and appeal to top job candidates. Their previous site didn’t reflect the information architecture or quality standard they’re known for: Better Than Good. I led the UX/UI overhaul and shaped the visual direction for the photo and video shoots to create a “Better Than Good” digital experience that celebrates the people and technology behind the legacy brand.
CREDITS
Thomas Stirling, Strategy Cassie Ferreira, Art Direction Cassie Ferreira, UX/UI Design Janne Yang, UX/UI Design Luke Kaneb, Photo & Video Michael Mandolese, Photo Nicole Gulati, Development
Quality brands need quality UX.
We wanted the site to communicate "Better than Good" quality not just through words, but through movement and interaction. Every hover, transition, and module was designed to feel smooth, intentional, and aligned with Hood’s standards.
We wanted the site to communicate "Better than Good" quality not just through words, but through movement and interaction. Every hover, transition, and module was designed to feel smooth, intentional, and aligned with Hood’s standards.
We wanted the site to communicate "Better than Good" quality not just through words, but through movement and interaction. Every hover, transition, and module was designed to feel smooth, intentional, and aligned with Hood’s standards.
For the MVPs that didn't quite make the MVP...
For the MVPs that didn't quite make the MVP...
For the MVPs that didn't quite make the MVP...
Sometimes our ideas are a little too bold to make it into the final product, but they will always have a special place here. RIP, darlings.
Sometimes our ideas are a little too bold to make it into the final product, but they will always have a special place here. RIP, darlings.
© Cassie Ferreira Design, LLC.