For Stirling's annual Innovation Day, the agency formed small teams to build a brand awareness campaign for The Griffin Museum of Photography, a creative gem right in our agency’s backyard in Winchester, MA.

As we explored ways to capture the essence of the museum, we kept returning to the fundamental element of photography: light. A simple click of a button transforms fleeting moments into art, and light is at the heart of that process. To visually represent the museum’s role in showcasing photographers' work, we reimagined its logo as a spotlight, integrating it throughout the campaign to emphasize the intersection of light and art.